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arsegrapes 1:02 Sat Apr 16
£6m per year naming rights deal at Olympic Stadium announced soon The Mahindra Stadium?
The four-year search since London 2012 to find a title sponsor for the Olympic Stadium is expected to be finally completed when a naming rights backer is announced before the end of the football season.
The London Legacy Development Company have a number of interested parties, with a technology company believed to be close to completing an agreement.
The price is thought to be around £6million a year, which would mean another £1m windfall for West Ham, whose deal of the century tenancy gives them 50 per cent of the proceeds of stadium naming rights above £4m a year.

http://www.dailymail.co.uk/sport/article-3542550/Technology-firm-announce-6m-sponsorship-deal-Olympic-Stadium-end-season.html#ixzz45w96tKiJ
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Telegraph

Olympic Stadium may be renamed Mahindra Stadium ahead of West Ham move

Ben Rumsby

The Olympic Stadium could be renamed the Mahindra Stadium after it emerged the venue’s owners were in advanced talks with the Indian conglomerate over its naming rights during West Ham United’s tenancy.

The London Legacy Development Corporation is close to concluding a deal worth around £6 million a year – £1m of which will go to West Ham – with the Mahindra Group, a technology giant and car maker.

An announcement is planned before West Ham say farewell to Upton Park at the end of this season, after which they will become anchor tenants of the £701m Olympic Stadium on a 99-year lease.

Although Mahindra is not a household name in Britain, it has annual sales of £11 billion and businesses spanning energy, defence and farm equipment.

This week saw it launch its new electric car in the UK.

The terms of West Ham’s tenancy of the Olympic Stadium, which were finally published last week following a long legal battle, revealed that the club are entitled to 50 per cent of the annual revenue from naming rights above the initial £4m.

A deal with Mahindra would also end the LLDC’s tortuous search for a title sponsor, which saw sports marketing giant IMG initially target a £15m-a-year backer.

Sir Martin Sorrell’s new firm ESP was then brought in and it looks to have helped get a deal over the line.

Replies - Newest Posts First (Show In Chronological Order)

Gavros 10:44 Fri Apr 22
Re: £6m per year naming rights deal at Olympic Stadium announced soon The Mahindra Stadium?
I see the flat track bullies are out again in force...trying their hardest to unseat Grand Druid Gavros.

Won't happen boys. Get in line.

dicksie3 10:39 Fri Apr 22
Re: £6m per year naming rights deal at Olympic Stadium announced soon The Mahindra Stadium?
You BITCH, DRUID SOLD0!

Ouch!

Northern Sold 10:36 Fri Apr 22
Re: £6m per year naming rights deal at Olympic Stadium announced soon The Mahindra Stadium?
Absolute tragic that... no wonder KUMB banned him...

stewie griffin 9:18 Fri Apr 22
Re: £6m per year naming rights deal at Olympic Stadium announced soon The Mahindra Stadium?
Worst hat trick ever?

Gavros 8:48 Thu Apr 21
Re: £6m per year naming rights deal at Olympic Stadium announced soon The Mahindra Stadium?
what about THE HALO

https://www.youtube.com/watch?v=hyBG1y55Hf0

Gavros 7:04 Thu Apr 21
Re: £6m per year naming rights deal at Olympic Stadium announced soon The Mahindra Stadium?
There are two trim levels available, with the higher-spec TechX starting at £15,995

Eh?

Gavros 7:02 Thu Apr 21
Re: £6m per year naming rights deal at Olympic Stadium announced soon The Mahindra Stadium?
The e2o has a top speed of 63mph and achieves 0-25mph in 4.9sec, while 0-50mph takes 18sec

Cor

LeroysBoots 6:57 Thu Apr 21
Re: £6m per year naming rights deal at Olympic Stadium announced soon The Mahindra Stadium?
Didn't he play for Barcelona ?

Samuel e2o ?

I'll get me coat

Gavros 6:50 Thu Apr 21
Re: £6m per year naming rights deal at Olympic Stadium announced soon The Mahindra Stadium?
the e20 sounds alright.

A LOT better than the Mahindra

dicksie3 6:47 Thu Apr 21
Re: £6m per year naming rights deal at Olympic Stadium announced soon The Mahindra Stadium?
We're the 5th ranked GDP in the World. We'll move up to 4th and replace Germany within the next couple of decades i.e. as London continues to develop/grow into the World's leading super-city.

India are 7th - but there are fucking shit loads of proper, proper poverty-stricken people out there. They've got nowhere near as good as infrastructure we have here in terms of, well, everything.

The poor in the UK still have roofs over their heads; iPhones and the lastest Nike trainers. Some of them still manage to subscribe to Sky TV.

Northern Sold 6:19 Thu Apr 21
Re: £6m per year naming rights deal at Olympic Stadium announced soon The Mahindra Stadium?
Yeah we are still give billions in aid to the fucking country... India even has it's own space program.... just like us... oh I forgot...

alphaharps 6:17 Thu Apr 21
Re: £6m per year naming rights deal at Olympic Stadium announced soon The Mahindra Stadium?
terrible racism by some posters. India is richer than poor old Britain. Why shouldnt we accept their dosh

Herts Hammer 6:10 Thu Apr 21
Re: £6m per year naming rights deal at Olympic Stadium announced soon The Mahindra Stadium?
Fivetide said that he'd heard from the legacy committee that they were talking about e2o as a name for the stadium.

e2o is the name of a Mahindra electric city car.

The entity responsible for the stadium is E20 Stadium LLP.

So - did someone get confused about naming the stadium the e2o stadium, because it is being managed by E20 Stadium?

Fivetide 6:09 Thu Apr 21
Re: £6m per year naming rights deal at Olympic Stadium announced soon The Mahindra Stadium?
E20 LLP

vs.

Mahindra e2o

Gavros 5:05 Thu Apr 21
Re: £6m per year naming rights deal at Olympic Stadium announced soon The Mahindra Stadium?
whats the confusion?

Herts Hammer 4:55 Thu Apr 21
Re: £6m per year naming rights deal at Olympic Stadium announced soon The Mahindra Stadium?
Hang on.

Our concession agreement to take on the stadium is between West Ham and E20 Stadium LLP.

E20 LLP is the entity that was created by the London Legacy Delivery Committee and NLI (A wholly owned enterprise of London Borough of Newham) to manage the commercial aspects of the OS.

Plenty of room for confusion there then.

Gavros 4:50 Thu Apr 21
Re: £6m per year naming rights deal at Olympic Stadium announced soon The Mahindra Stadium?
Mahindra should just change its name to 'Olympic Stadium', then everyone will be happy.

Gavros 4:49 Thu Apr 21
Re: £6m per year naming rights deal at Olympic Stadium announced soon The Mahindra Stadium?
what was ours again?

Dan M 4:34 Thu Apr 21
Re: £6m per year naming rights deal at Olympic Stadium announced soon The Mahindra Stadium?
Or at least E2O is very similar to E20...

Dan M 4:31 Thu Apr 21
Re: £6m per year naming rights deal at Olympic Stadium announced soon The Mahindra Stadium?
E20 is a fine name. Sounds like a droid from Star Wars and matches the club's new postcode (although I will wait and see what the POSTCODE GANGS have to say about it).

Eggbert Nobacon 3:36 Thu Apr 21
Re: £6m per year naming rights deal at Olympic Stadium announced soon The Mahindra Stadium?
6 years Gav

so 5m a year combined

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